Evaluating festival attributes adopting S-D logic: The mediating role of visitor experience and visitor satisfaction
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چکیده
منابع مشابه
Study on Relationship between Visitor Value, Degree of Satisfaction and Loyalty in Musical Festival Activity
Compared with other types of festival activities, the musical festivals can attract large crowds of visitors easily and quickly. When the value experience of visitors is high, their satisfaction and loyalty will also be higher. In activities, the high degree of satisfaction means higher loyalty. The hypothesis model in this study indicates the causal relationship between visitor value and degre...
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ژورنال
عنوان ژورنال: Marketing Theory
سال: 2018
ISSN: 1470-5931,1741-301X
DOI: 10.1177/1470593118772207